Popular online streaming service Netflix is likely to launch in India next week during the trade show CES 2016. The website was planning to enter the Asian nations soon with Singapore and Hong Kong.
It is believed that the U.S.-based company has partnered with an Indian Telecom company to leverage 4G networks, reported The Hindu Business Line. In India, Airtel is the sole provider of 4G network. Reliance will also be launching 4G services but as of now the services are only extended to its employees.
Most Indian Internet users go online via smartphones, which are increasingly capable of connecting to the high-speed fourth-generation network (4G).
Online movie subscription is widely expected to gain traction going forward with the large scale introduction of 4G services, led by the Jio network of Reliance Industries Ltd (RIL).
Slowing growth at home in the United States has put pressure on video-streaming service Netflix to grow internationally and India, where a fifth of the country’s 1.3 billion people are online, is widely seen as a likely next step in Asia.
Netflix carries most of the TV sitcoms, and movies. The online streaming service has contracts with a number of TV networks and movie companies to stream their content online.
In 2011, Netflix started acquiring original content, such as House of Cards, Orange Is The New Black and also some movies.
Netflix’s India debut is expected to intensify competition for existing players. STAR India, the country’s leading TV network, launched Hotstar in 2015. Sony Pictures Network India (earlier called Multi Screen Media) followed with its OTT platform SonyLiv.
Other popular OTT platforms include Hungama, Spuul, BoxTV and Ditto TV (from Zee).
Also, Balaji Telefilms, Viacom18 and Ronnie Screwvala’s UDigital are also set to launch their versions of OTT platforms in 2016.
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